The Daytona is THE signature model from Rolex

The Daytona is THE signature model from Rolex

The Rolex Cosmograph Daytona is a mechanical chronograph wristwatch designed to meet the needs of racing drivers by measuring elapsed time and calculating average speed. Its name refers to Daytona, Florida, where racing flourished in the early 20th century. It has been manufactured by Rolex since 1963 in three distinct generations (or series); the second series was introduced in 1988, and the third in 2000. While cosmetically similar, the second series introduced a self-winding movement (the first series is hand-wound), and the third series brought manufacture of the movement in-house to Rolex.

The first series included an “exotic” variant dial now known as the Rolex “Paul Newman” Daytona, named after the famed actor, who received the watch as a gift from his wife, Joanne Woodward, and popularized it by wearing it consistently while pursuing his racing career. Years later, the actor’s watch, which had been gifted to his daughter’s boyfriend in 1984, was sold in 2017 at the Phillips New York Winning Icons auction for a record (for wristwatches) $17.8 million.[1][2][3]

The current Cosmograph Daytona is equipped with a tachymetric scale, a sweep seconds hand for reading to 1/8 of a second, and elapsed-time hours and minute displays. Its Rolex calibre 4130 has the particularity of using a vertical (rather than lateral) clutch to activate the chronograph, and was engineered to feature a reduced number of components for greater reliability. The minute and hour systems of this series is simplified with one single mechanism placed on a side of the movement (used to consist of two mechanisms placed on both sides of the movement).[4] With a 40mm case, it is available in a variety of materials. [5]

Targeting signature watches with high growth potential is the essence of the commitment of DIversified and its partner Crésus. The price of the Royal Oak has thus been multiplied by 7 over the last 5 years and still has plenty of room for improvement.

Price history of the underlying asset

Swiss watchmaking has been a safe investment for over 50 years. In recent years, it has succeeded in a crazy challenge: to reconcile performance and a safe haven. Our partner Crésus has been the French leader in second-hand watches for 15 years and has a dozen stores in France. He will know how to find for you the timepieces with the best potential.

Vincent Bourdel – Diversified CEO

Crésus has been the French leader in second-hand luxury watches for more than 30 years and has more than 7 physical stores in France. As a historical partner of Diversified, Crésus has selected for you the timepieces with the best return potential.

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March 2023


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